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Let’s talk clean beauty for beginners. You may think you are buying safe, clean products, but if you are like me (the average consumer), you likely have a lot more that you could learn to up your clean beauty and health game.
After my breast cancer diagnosis, I really started to take a closer look at what I was putting on my skin with the help of my Integrative Oncologist at the time. When I heard my doctor was a big advocate for the Environmental Working Group, it brought to light what a great tool it was, and at the time in 2016, I had been neglecting to use it.
After my appointment with her, I went home and logged right onto www.ewg.org. What I was finding was so eye-opening. Many of the products that had claimed to be all-natural, or clean, in fact weren’t at all. And the truth was I had been using many of them, thinking I was doing a good job.
EWG states they are “a mark you can trust” and this couldn’t ring more true in my opinion. EWG takes the guesswork out for the consumer and it’s actually how I found my very favorite brands… Beautycounter, Everyone, and Beauty By Earth!
There are so many products on the market and shelves today, and it can be more than overwhelming to have to choose what is safe for the human body.
Let’s get into the 3 big reasons EVERYONE should be using EWG in their lives.
- EWG does the work for you – Nobody needs to be playing the role of chemist or trying to decipher, let alone pronounce the ingredients on the back of lotions and potions. However, the truth of the matter is that somebody with a strong background in ingredient selection for health safety needs to be doing so because the FDA in the U.S. is not doing so. That’s right the manufacturer does not have to disclose what goes into their products. Let’s take “fragrance” for example… there could be thousands of chemicals that cause harm to human health long term hiding behind this one single word in your favorite bath & body lotion.
- It’s a stamp of approval that brings complete peace of mind – The EWG seal of approval is a BIG deal. It’s the best of the best. The safest of the safe. When you see it on the product, you my friend, are making a really healthy choice about what is going onto your largest organ… your skin! You won’t find yourself in the aisle at Target or Sephora squinting to reach the ingredients and then googling that ingredient to come up short. EWG will be your new best friend when shopping for personal care products and cosmetics!
- EWG Skin Deep Database at your fingertips (download the app) – This is where you find all the good stuff. It’s where you can see the total breakdown of both the company and their ingredient selection. EWG Skin Deep is a searchable database of personal care and cosmetics, where they apply their internal product rating based on whether it has toxic ingredients. It is full transparency. EWG breaks down ingredient concerns and gives a rating of concern (none to high). EWG is digging so deep to look links to cancer, developmental & reproductive toxicity, and allergies & immunotoxicity. They also have a category for use restrictions and other ingredient concerns.
I always love to promote the EWG free site and app that is right at our fingertips because you and your family deserve have access to safe products. Beauty should be good for you. Not scary. Not unsafe. not dangerous to long term health.
Shop the Clean Beauty tab on Isn't She Lovely Cache and save 20% OFF using code CLEANFORALL20. Beauty should be good for you!
With love,
xx
Erin